In a competitive transportation market, Best Deal Car Service (BDCS) was seeking a strategy to differentiate themselves from other Bronx area car services. Designed and developed by  24K Creative, the Best Deal Car Service Ride Rewards program rewards repeat customers with free rides, exclusive coupons, and discounts to local businesses.  The program has been a hit with customers, boasting an enrollment of more than 300 subscribers and acknowledged by Ragan and PR Daily’s ACE Awards with an Honorable Mention for their continuous customer loyalty and support of partner community businesses.